This campaign is designed to drive up PG Open Day bookings, Prospectus Downloads, PGT applications for Jan and September start plus awareness of research study opportunities to help the overall postgraduate brand.
Content is king when it comes to PG. The products enable you to talk about the career focussed types of courses and postgraduate employment rates, relevant links with industry, work placements or travel opportunities.
The greatest motivator for intending PG students is to move up the career ladder or start at a higher entry level. Talking about the facilities, an attractive campus and the PG community will encourage interest.
Highlighting funding options including international scholarships, any home student bursaries and the Postgraduate Loan schemes are very effective.
Included are options for boosted corporate promotion in the run up to the open events and always on promotion (University Hub, subject study adverts and course listings).
As well as corporate promotion, the campaign includes PGT promotion by subject areas to reach those searching deeper within the websites i.e. further down the funnel. All text based products are associated with each other, for example an open day listing shows as Save the Date on course listing and study adverts. The Hub profile shows with course listings, study adverts, stories and videos.