The package included a number of products that ran across our sites: –
- A Leaderboard Banner on MastersCompare, with messaging around arts courses
- A Masters Taster Event Listing which was listed on both sites and showed prominently on the university profile
- A Featured Study/Funding advert on PostgraduateStudentships, that attracted quality impressions
- A Targeted Solus Email to 1000 subscribers who were opted in to receive information on arts and humanities degrees.
These results show our pre filtered users take their time to navigate our content-rich sites. They are responding to relevant messaging and making informed choices as they advance further along the decision funnel.