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MSc Global Marketing

  • DeadlineStudy Details:

    MSc 1 year (full-time)

Course Description

The Roehampton MSc Global Marketing  provides you with essential expertise of contemporary marketing theory and practice, equipping you with the strategic and operational marketing skills needed to succeed.

This programme has been designed with input from a panel of business advisors and successful business leaders to address the 21st century’s demand for market-focussed professionals adept in the effective use of digital technologies. You will be introduced to the strategic, financial and operational context of management and to digital marketing strategies and the increasingly data-driven context in which business leaders operate. You will also learn how to leverage digital marketing and customer engagement strategies to achieve real impact on business objectives through marketing.

Entry Requirements

You should usually hold a second-class honours degree (certain programmes may require a 2:1) from a recognised British or overseas university. Advice on recognition can be obtained from the Admissions Office. Non-graduates with appropriate professional qualifications will be considered on an individual basis by Programme Conveners; contact details can be found on the individual programme page. Applicants will be expected to apply and register for the full master’s award.

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Fees

For fees and funding options, please visit website to find out more

Module Details

Core Modules (Autumn term)

  • Business Research Methods
  • Strategic Marketing
  • Global Strategic Management
  • Digital Marketing Practice

Core Modules (Spring term)

  • Financial Performance Management
  • Leadership and Change Management
  • Global Brand Management

Dissertation and Project Modules

Students must choose one of the following:

  • Dissertation
  • Consultancy Project*

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