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MA Marketing Analytics

  • DeadlineStudy Details:

    MSc 1 year full-time, 2 years part-time

Course Description

The data revolution is upon us, with marketers at the forefront of this transformation. As guardians of the customer voice in businesses, marketers remain in high demand. If you’re detail-oriented and want to develop your analysis skills, and to build on your business-related or marketing undergraduate degree, this marketing Analytics Master’s degree is for you.

The best marketers know how to take information and make it actionable. They can interpret data, understand the impact of what they’re seeing on their business, and use their understanding to identify future opportunities.

This Master’s course will help you take your understanding of marketing and business to the next level. You’ll learn how businesses measure success and how to target audiences in online and offline campaigns. You’ll explore how to set up and manage marketing projects from beginning to completion, discover how to measure the success of your campaigns and gain the knowledge and skills you need to apply data analytics in a marketing context.

Entry Requirements

Qualifications or experience

  • A second-class honours degree in a Marketing subject, or equivalent professional experience and/or qualifications, such as the Chartered Institute of Marketing Diploma in Marketing.

English language requirements

  • English language proficiency at a minimum of IELTS band 6.5 with no component score below 6.0.

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Fees

For fees and funding options please visit website to find out more

Programme Funding

If you meet our criteria, you could get a £3000 tuition fees discount – visit website for details

Student Destinations

With your Master’s, you could work in many digital marketing and data analytics fields when you graduate, including marketing analysis, consumer insight and planning, and market research.

Roles you could work in include:

  • Data analyst
  • Data planner
  • Digital marketing analyst
  • Research and engagement marketing executive
  • Market intelligence analyst
  • Business strategy analyst

Module Details

Core modules in this year include:

  • Advanced Marketing Analytics – 15 credits
  • Collaborative Marketing Project – 30 credits
  • Consumer Insight and Analytics – 15 credits
  • Contemporary Issues in Marketing – 15 credits
  • Data Science For Marketing – 15 credits
  • Digital Strategy and Leadership – 15 credits
  • Independent Marketing Research Project – 60 credits
  • Project Management For Marketing – 15 credits

There are no optional modules in this year.

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