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MSc Strategic Marketing

  • DeadlineStudy Details:

    MSc Full-time: 1 year, Full-time (with study abroad): 15 months,  Part-time: 2 years

Course Description

Creative, client-facing, analytical, practical or more: whatever marketing specialism you aspire to, our MSc Strategic Marketing aims to equip you with the fundamental concepts, models, digital tools and processes that are necessary for gaining sustainable competitive advantage in the marketplace.

You’ll gain comprehensive strategic, digital marketing and social media knowledge and skills, which will give you advanced understanding of contemporary marketing principles. Digital and strategic marketing skills are vital for marketing in a data-driven world, and this course will give you the knowledge and skills you need to make informed marketing decisions in today’s dynamic marketing world. You will develop as an agile and entrepreneurial marketing professional and will be an asset for future employers.

As an MSc student of Strategic Marketing, you’ll be based in Surrey Business School and be part of a vibrant community focused on improving business practice and creating a sustainable and positive change.

Entry Requirements

A minimum of a 2:2 UK honours degree, or a recognised equivalent international qualification.

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Fees

For fees and funding options, please visit website to find out more

Programme Funding

We’re committed to making sure that we offer support for students who might need it, please visit website to find out more about about our scholarships and bursaries.

Student Destinations

Some of our graduates have embarked on careers in the following roles:

  • Marketing manager
  • Digital marketing manager
  • Marketing and brand strategist
  • Brand and product manager
  • Content marketing manager
  • Account manager
  • Management consultant.

Module Details

  • MARKETING RESEARCH Compulsory 1
  • SERVICES MARKETING Compulsory 1
  • STRATEGIC MARKETING Compulsory 1
  • SUSTAINABILITY MARKETING Compulsory 1
  • ACCOUNTING & FINANCE FOR BUSINESS Optional 2
  • CREATIVITY AND INNOVATION Optional 2
  • GLOBAL STRATEGY Optional 2
  • INTEGRATED AND DIGITAL MARKETING COMMUNICATIONS Compulsory 2
  • MARKETING ANALYTICS Optional 2
  • PERSPECTIVES ON CONSUMER BEHAVIOUR Compulsory 2
  • SOCIAL MEDIA MARKETING Optional 2
  • DISSERTATION IN MARKETING Compulsory Year-long

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